▼Announcing the launch of "RUELLE"
We are pleased to announce the launch of "RUELLE," a new athleisure brand that combines luxury and active lifestyles.

RUELLE (pronounced "roo-el") means "alley" or "small street" in French.
We put into its name our desire for the brand to quietly blend into the city and naturally connect the everyday with the extraordinary.

It is a daily wear brand that views modern lifestyles as a continuous flow, naturally connecting everyday life with active scenes.

From work, commuting, and rest, to time spent exercising.
While offering comfortable wear and functionality that complements all aspects of daily life, we pursue an appearance that exudes subtle elegance without being overly assertive. We pay meticulous attention to every detail, from material selection to design and sewing, to propose highly perfected products.

In conjunction with the brand's launch, Kasumi Mori, a popular announcer and TV personality who enjoys widespread support across generations, has been appointed as RUELLE's brand ambassador.

Ms. Mori's transparent yet intelligent presence, embodying self-beauty while remaining true to herself, perfectly reflects RUELLE's core message: "Ruler of Yourself."

Click here for the press release

▼Future Developments
RUELLE will launch sales nationwide with a pop-up store at Hankyu Umeda Main Store starting on Wednesday, August 20, 2025.
Going forward, we will continue to deliver the world of RUELLE to even more people through our online store and various events.

We invite you to explore the RUELLE collection at this opportunity.